i-lawmarketing.ca




	A legal services marketing consultant with a broad background in law practice management and legal services marketing Formerly the Marketing Director of a leading Canadian and international law firm (1995 to 2001) and, prior to that, a partner and a business lawyer with that same firm (1967 to 1995), I am one of those rare marketing professionals who has a law practice background. As an independent consultantcy, i-lawmarketing.ca is able to provide an outside expert's strategic analysis of your marketing programs, as well as providing implementation solutions to make them more effective. My Annual Report Professional Services Consulting – Recent Mandates conduct a strategic review of several mid-sized, specialist firms and develop for them a tailored practice management program project director in developing web-accessible databases of transactions and other firm activity for a leading legal publisher, including developing the taxonomy and search logic for the system conduct a client survey for a leading legal recruitment firm and use the results as a base feature for the firm¹s web site conduct a survey of over 30 Managing Partners of leading Canadian and US law firms regarding cross-border work flows and offices project direction of new and next-generation web sites for several firms review client communications vehicles for several firms and recommend and implement strategic changes, as well as advise on specific marketing/advertising text and graphics lead private seminars for clients on the role of superior practice management and the use of leading edge technology in client retention and business development survey Managing Partners of leading firms on the need to integrate the delivery of services by related Practice Groups (the so-called "technology cluster") In-House Law Practice Management Senior Resident Partner in London Office of Fasken Martineau founder and Practice Group Director of one of the first computer/IT law groups in Canada developer of training to make preventive commercial ADR an integral part of the firm's CRM program (client relationship management) Director of Marketing and Business Development, responsible for marketing in its broadest sense: strategic marketing planning (including planning for and implementing a three-firm national merger) firm-wide practice group management and development (including coaching Practice Group Directors and chairing monthly Practice Group Directors' meetings with senior management) communications, both internal and external (including design and implementation of two generations of web site and planning for the third generation site) development of a protocol for "partnering" with major clients presentations to prospective clients (including competitive responses to RFPs to establish new "partnering" relationships) marketing training for partners and associates installation of CRM software development of new modes for client communications (electronic delivery of a "legal Alert" program for major clients) Professional Practice For 25 years I practiced law with a leading Canadian and international law firm, Fasken Martineau, primarily in its Toronto office but also for three years in its office in London, England (1990 to 1993). I was a general corporate and M&A lawyer and in the late 1980s led an international team (Canada, UK and US) that successfully completed the largest hostile take-over bid in the worldwide wine and spirits industry. I founded the firm's Computer & Technology Law Group in 1985, and today it is one of Canada's leading computer/IT specialty groups. (Click here for a professional bibliography indicating the legal topics on which I have written and lectured.) Memberships Elected Fellow of the College of Law Practice Management International Bar Association, Section on Legal Practice, Committee 10 (Practice Management and Technology) Canadian Bar Association Law Marketing Association