The days of traditional brochures and printed practice group bulletins are numbered.

Not only is the electronic medium faster and cheaper, its coverage is greater, as recipients pass on information quickly and easily to colleagues and other contacts. But the most creative feature of the new medium is the quick feedback you receive about exactly which issues are of greatest interest. This gives legal service providers new power to tailor the flow of information to the specific needs of individual clients and contacts -- what I refer to as "target marketing".

I have the experience to bring to bear on the use of new media to communicate much more effectively with clients and contacts.

An excellent example of an electronic communication tool is E-TIPS™, the bi-weekly electronic newsletter of Deeth Williams Wall.