Legal services providers traditionally have been progressive in testing new technologies that involve their so-called "front office" activities, such as voice recognition software. Meanwhile, the "back office" has suffered from neglect.
In today's competitive world, it's difficult to target your clients if you don't know enough about them -- what industry sectors they are in, who their suppliers are, which lawyers in the firm know which senior managers, and what services you are not yet providing to them.
Building and operating such a database is the function of CRM software. But new software alone cannot do the vital job of collecting and melding your lawyers' knowledge into an overall knowledge management system.
Today's successful legal services provider must instill into every professional a mindset that favours collaboration and knowledge sharing.
I have the background in both IT and in law practice and law administration to help you to both plan for and carry your organization through to the next level of CRM.