If there is one thing above all that legal service providers are confused about, it's their web sites.
Managing partners generally complain that web sites seem expensive to create, they bring in no new business and are costly in time and effort to keep current. On the other hand, if they listen to HR professionals, they are told that web sites are crucial to attracting top-notch personnel and are worth many thousands of dollars on other expenditures.
Where does the truth lie? Or is there more than one truth?
I have a wealth of experience in planning and developing web sites -- three generations of them -- to fit many marketing objectives of a national and international firm. I can help you clearly define your goals for a legal services web site and then determine how you can judge whether you meet those goals.