Wherever your legal services are being delivered -- North America, Europe or farther afield -- you are facing greatly increased competition. As a result, the urgent question being posed by legal services management is this: does our strategy meet the demands of the current competitive marketplace?

If the answer is unclear or if you suspect that your existing programs fall short of today's demands, I can help you to pinpoint weaknesses and prescribe change. I call this cost-effective assessment the "Law Marketing Fitness Test".

From a base of 25+ years' experience as an international business lawyer and five years as the full-time Director of Marketing & Business Development of a major Canadian and international law firm, I can evaluate your current marketing program. I will take into account your competitive circumstances and then devise an approach which will give your partners and staff the tools -- and the confidence -- with which to face that marketplace.

For more detail on the components of a marketing program on which you may need expert advice, try the buttons at the top right of this screen.